The LYCRA Company: 2024 ITSA Fabric Swatches
Industry
Fiber Technology
Design Category
Marketing / Visual Identity
Timeline
Jul 2024 - Aug 2024
Team
1 Designer, 1 Project Manager, 1 Manufacturer
Design Strategy and Goal
Design Brief
Rebrand ITSA exclusive fabric swatch banners for a cohesive, versatile, and seamless identity across knitted, woven, denim, and BSP fabrics, moving beyond traditional fiber representations. Ensure clear, easy-to-follow communication so the target audience can understand the fiber and connect with mills for fabric production.
Target Audience
Apparel Brands, Retailers, Apparel Manufacturers, Distributors, etc.
Brand Message
Revolutionizing movement through boundless innovation
