When it comes to packaging, approximately 80% of the environmental impact is assessed in the design process.
This project aims to revamp CeraVe’s packaging and brand identity to align with sustainability goals while maintaining its trusted dermatological image. The redesign will include a shift in the color palette to reflect environmental consciousness, the use of eco-friendly materials, and the introduction of a refill system that incentivizes customers with cash-back rewards. A comprehensive "Green Initiative" campaign will also be launched to promote the brand's commitment to sustainable practices.