CeraVe: Sustainable Packaging Redesign

Industry

Personal Care

Design Category

Product Design Research / Packaging Design

Timeline

Apr 2024 - May 2024

Team

Individual

Market Trends

Global Sustainability Trends

Benefits include: increased sales and customer loyalty, operational costs savings, better financial performance, greater ability to attract talent and retain staff.

Global Sustainability Trends

Benefits include: increased sales and customer loyalty, operational costs savings, better financial performance, greater ability to attract talent and retain staff.

Global Sustainability Trends

Benefits include: increased sales and customer loyalty, operational costs savings, better financial performance, greater ability to attract talent and retain staff.

Increasing Consumer Demand

79% of consumers changing purchase preference based on products’ social or environmental impact (2020).

Increasing Consumer Demand

79% of consumers changing purchase preference based on products’ social or environmental impact (2020).

Increasing Consumer Demand

79% of consumers changing purchase preference based on products’ social or environmental impact (2020).

Corporate Social Responsibility

Benefits include: increased sales and customer loyalty, operational costs savings, better financial performance, greater ability to attract talent and retain staff.

Corporate Social Responsibility

Benefits include: increased sales and customer loyalty, operational costs savings, better financial performance, greater ability to attract talent and retain staff.

Corporate Social Responsibility

Benefits include: increased sales and customer loyalty, operational costs savings, better financial performance, greater ability to attract talent and retain staff.

Design Brief

When it comes to packaging, approximately 80% of the environmental impact is assessed in the design process.

This project aims to revamp CeraVe’s packaging and brand identity to align with sustainability goals while maintaining its trusted dermatological image. The redesign will include a shift in the color palette to reflect environmental consciousness, the use of eco-friendly materials, and the introduction of a refill system that incentivizes customers with cash-back rewards. A comprehensive "Green Initiative" campaign will also be launched to promote the brand's commitment to sustainable practices.

Design Strategy and Goal

01

Rebranding

01

Rebranding

01

Rebranding

02

Sustainable

Materials

02

Sustainable

Materials

02

Sustainable

Materials

03

Sustainable

System

03

Sustainable

System

03

Sustainable

System

Design Process