CeraVe: Sustainable Packaging Redesign
Industry
Personal Care
Design Category
Product Design Research / Packaging Design
Timeline
Apr 2024 - May 2024
Team
Individual
Market Trends
Global Sustainability Trends
Benefits include: increased sales and customer loyalty, operational costs savings, better financial performance, greater ability to attract talent and retain staff.
Increasing Consumer Demand
79% of consumers changing purchase preference based on products’ social or environmental impact (2020).
Corporate Social Responsibility
Benefits include: increased sales and customer loyalty, operational costs savings, better financial performance, greater ability to attract talent and retain staff.
Design Brief
When it comes to packaging, approximately 80% of the environmental impact is assessed in the design process.
This project aims to revamp CeraVe’s packaging and brand identity to align with sustainability goals while maintaining its trusted dermatological image. The redesign will include a shift in the color palette to reflect environmental consciousness, the use of eco-friendly materials, and the introduction of a refill system that incentivizes customers with cash-back rewards. A comprehensive “Green Initiative” campaign will also be launched to promote the brand’s commitment to sustainable practices.
Design Strategy and Goal
01
Rebranding
02
Sustainable
Materials
03
Sustainable
System
Design Process
